Erik Hernandez
Six pairs of outsole renderings in grey, black, and red, in two rows of three, with traction patterns built from Swiss crosses.
Three ad concepts built on the Swiss cross, a red and white shoe on a red flag tile, a red and white trail shoe over a red cross, and two shoes from above laced across the white cross.
City Run A rendering in red fading to black, with a SIGG Switzerland logo on the heel, shown from both sides with a top-down view of the toe.
City Run B rendering in black perforated mesh with a grey heel panel, shown from both sides with a top-down view of the toe.
Gym Run A rendering in grey with a red diagonal band and SIGG wordmark, shown from both sides with a top-down view of the toe.
Trail Run A rendering in grey and red with a lugged outsole, shown from both sides with a top-down view of the toe.
3D rendering of the shoe in black knit with a gold heel band, SIGG wordmark, and gold toe cap, lateral view on a dark backdrop.
Close-up of the black and gold shoe's tan lace cage over black knit.
Close-up of the black and gold shoe at the toe, with tan laces and a gold toe cap.
Close-up of the black and gold shoe's white midsole and red outsole from below.
3D rendering of the shoe in white knit with a red diagonal panel, white SIGG wordmark, and red laces, lateral view on a dark backdrop.
Close-up of the red heel panel with the SIGG wordmark and red laces.
Close-up of a red and grey outsole with Swiss cross lugs and a SIGG wordmark.
3D rendering of the shoe in grey ripstop with a red heel and SIGG wordmark, lateral view in low light.
Close-up of the grey and red shoe's red heel with a black SIGG wordmark and grey laces.
Close-up of a red knit collar with a SIGG wordmark above a grey ripstop quarter.
Close-up of the grey and red shoe at the toe, in grey ripstop with a red lace loop.
Close-up of a dark grey outsole with Swiss cross lugs and a yellow Vibram badge.

Brief

SIGG’s China licensee asked us to design the first footwear collection for the Swiss bottle maker. The run styles had to cover the city, the gym, and the trail, and follow the Swiss design principles set out in the Creative Direction.

Process

Early concepts explored silhouettes built for the gym, road, and trail, then split each upper into geometric color blocking inspired by the Swiss cross. The motif carries through to the outsole, where a grid of crosses forms the traction, developed with Vibram. Each design was refined in 3D before sampling.