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Rework the SL 72, a 1972 adidas running shoe, as a lifestyle runner for the Fall/Winter 2014 Originals line. The shoe had to carry the SL heritage while reading as new: lighter, street-ready, and built on its own tooling.
Process
Early concepts tested how far the upper could be stripped back. The idea of peeling away the quarter to form the three stripes, each ending in a loop that holds the lace, became the detail that gave the shoe its name. Pull loops at the tongue and heel repeat it, and a T-toe ties the shoe back to the SL 72.
The upper is a bootie in four-way stretch mesh, with raw, cover-stitched edges and no heel counter. It sits on a new EVA midsole, faceted to echo the sculpted details of the SL 72. The SL Loop Runner launched in 2014 in numerous colorways and collections, including an “Independent Currency” collaboration with the retailer Wish.