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Design James Harden’s first signature shoe after he signed with adidas in 2015. With no earlier signature model to build from, the shoe had to set the design language for a new line: a low-top built around his change-of-pace game, with enough style to match his off-court swagger.
Process
Sketching started with the silhouette and left details for later, running five rounds and about 210 drawings. Phase 1 set proportion and collar height in side profile. Phase 2 added top-down views to work out the lacing and toe. Phase 3 narrowed the heel and collar line into two directions, Version A and Version B. From there the work moved to the design wall, where renderings, molded outsole studies, and material samples were pinned next to the drawings.
Each sample round was reviewed with Harden in person. We walked him through the versions, and he handled and fit-tested every pair, talking through what worked and what didn’t. His feedback went straight into the next round.
Version A was approved as the Vol. 1, launching Harden’s signature line. Version B went on to become the Harden BTE, and other directions from the exploration fed into the Harden LS.